Company News

P&G ‘Reimagines’ Advertising

Unveils new initiative at Cannes.

Author Image

By: Christine Esposito

Editor-in-Chief

The Procter & Gamble Company has created a series of new creative partnerships with John Legend, Arianna Huffington’s Thrive Global, and others, as it contends, “eimagine creativity to reinvent advertising at a time when change is needed.”   Meeting growing consumer demand for authentic stories and experiences that positively impact society and humanity, these partnerships embrace the convergence of advertising, journalism, filmmaking, music, comedy, and technology. They also bring togeth...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters